ClientAndrew Peller Limited
DisciplineBrandingCommunicationsNamingPackagingStrategy
Canadians believe California produces some of the finest wine in the world, and they are not wrong. California’s growing conditions are absolutely optimal for big, bold wines. The persistent sun and heat are countered by a cooling fog that rolls in off the Pacific to create very ripe fruit with a number of wildly enjoyed characteristics. This is what Canadians are after, and this is what we are bringing to them with Neon Coast. Neon Coast is a California wine company only available in Canada. Creating wines specifically for the Canadian palate with either 100% imported California wine, or a blend of Californian and Canadian wine to create two unique experiences.
The brand in name and identity is greatly informed by the paradox that is California. Be it the juxtaposition of cooling fog, and hot hot sun, or the laid-back attitude that somehow co-exists with vibrant, almost electric cities and experiences. The brand identity is elegant, with nods to both the rising and setting sun, but also the energy in the wine, and its place of birth while still communicating an approachability, and serenity that are critical to the brand, its wine, and how it is introducing itself to the world. Interested? Why not buy a few bottles here and see for yourself?
