ClientAlcon
DisciplineEnvironment
Alcon is a leading Canadian eye care company. As part of their effort to improve vision for Canadians, Alcon wanted to bring the creative idea of “See It All” to life for their Vision Care division. Given the nature of a shared, open concept space, it was important that the environmental graphics were not overly promotional, yet still engaging and communicative of the idea and the company’s brand pillars: Ambition, Progress, Vibrancy & Passion.
The overall composition is vibrant in colour and visually expressive. It depicts events that are improved through better vision. As a way to keep the internal teams engaged in the experience, 21 items were hidden within the composition. These items include not so obvious examples such as a stack of books or tiny hearts. The composition was placed throughout the space as window clings on outer office glass walls, hung artwork broken apart into a series of compositions and, in some cases, large-scale immersive applications.
