ClientMoosehead Breweries
DisciplineBrandingPackaging
This was a “put your money where your mouth is” kind of project. The client had a clear vision: The product was about to be delisted. We had one shot at this and we went for the fences. We kept the elements refined and the layout disciplined to express the beer’s premium quality. And relied on years of production experience to achieve bright whites and crisp trapping.
This was one of our most successful relaunches, ever.
Adam ReidDirector of Marketing, Moosehead Breweries Ltd.
