Projects / Frit & Striker

ClientFrit & Striker

DisciplineBranding

Frit & Striker is a custom jewelry company based in London, England. They’re known for creating bold, colourful jewelry designed with fused glass and finished with the finest silver or gold-plated touches. Though forged in London, the Frit & Striker team has global aspirations and have set their sights on wider North American distribution.

A&M worked closely with the Frit & Striker team to better understand the global custom jewelry market and uncover key insights in the product space. This enabled us to better understand the role accessible jewelry plays in people’s lives and the decision making journey that is made when choosing pieces that best represent their sense of style.

Through our strategic and creative exploration, we came to understand the value of artisanship and what the “hand of the maker” can bring to each piece that can create a very personal experience for the buyer. Walking the line between sophistication and approachability was critical to this brand’s success, ensuring the brand felt established enough, but still personal, purposeful, and for me.

Here are some initial creative results as the brand continues its phased rollout…