ClientHealthy Paws
DisciplineBrandingPackaging
Healthy Paws is a family-owned company based in Canada that ensures pets get the best nutrition to promote a long, healthy life. Using human-grade ingredients, with as little processing as possible, Healthy Paws products are frozen to lock in all the natural nutrition until you thaw and serve.
The brand caters to dogs and cats, and with a wide variety of product offerings, they wanted to create a more consistent and impactful visual brand to help build equity and grow the business.
The brand system puts the emphasis on the ingredients, which is the Healthy Paws strategic point of difference. Each product focus is on the protein before outlining other key ingredients and associated information. The pack now has a strong and clear information hierarchy and an overall visual tone that is professional and sophisticated, but also in line with the family’s well-defined values.
