Projects / Hover Beverages

ClientHover Beverage Co.

DisciplineBrandingCommunicationsDigitalNamingPackagingStrategy

Meet Hover Beverages.  The development of Hover is a great case in how product attributes and early involvement can help create a strong brand that fills a real gap in the marketplace. Edible cannabis can offer an amazing experience, but uncertainty about dosage and onset time holds people back. Enter Hover, where carefully selected cannabis, precise manufacturing processes, and controlled dosing are all designed to empower users with maximum control over their experience. The brand we developed, from the proposition to the name to the visual identity are all grounded in this unique and differentiated advantage – control your experience and find your sweet spot. With strong brand elements, all designed to work in a heavily regulated market, Hover has hit the ground running and is positioned for success now and into the future.