Projects / Liam Mogan

ClientLiam Mogan

DisciplineBranding

Liam Mogan Brand Identity – Liam Mogan is a commercial/editorial photographer and director with a focus on food. Because of increasing competition, Liam was looking for a new way to differentiate himself and to further elevate his work. Our challenge was to create a brand reflective of his personality, but also unique enough to stand out against the wealth of photographers who specialize in food. The brand needed to balance a unique and vibrant voice without overshadowing his work.

Liam is a very fun and personable guy. As a photographer, his success rides on his ability to interact with clients and creative partners. His way of conducting business was immediately apparent to us and became the basis for the strategic foundation of his brand: fun, creative and unique, but sophisticated and professional. It’s a combination of his approachability and playfulness, combined with simple geometric shapes and letter forms used as elements and inspired by the ingredients that make up many of the dishes.

It’s as if his brand is being sprinkled onto his work as a sign-off to his unique style and approach.