ClientMoosehead Breweries
DisciplineBranding
Moosehead Breweries Brand Identity – You’d be hard-pressed to find a Canadian or New Englander who hasn’t heard of Moosehead Lager. For 151 years, Moosehead Breweries has remained independent, and in all that time, they never had a well-established master brand. Instead, they focused on their flagship products.
To help better establish the brewery and the associated brewing experience, we created a new master brand identity to house their many in-house and partner brands. Outside of New Brunswick, you might only encounter the master brand on the website, but you’ll also find it on trucks, shirts, signs and, over time, in many more places. Maybe Japan, or the moon or, well, who knows where else?
Rebranding a 150+ year old brewery was no easy task, but A&M over delivered and allowed us to maintain important equity while modernizing our corporate brand.
Adam ReidDirector of Marketing, Moosehead Breweries Ltd.
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