Pine Project

ClientPine Project

DisciplineBrandingCommunicationsDigitalStrategy

The Pine Project is all about outdoor education. Like, they are really really about it. Not only are they about it, but they are also redefining what that even means. Yes, you learn about the outdoors, but you also learn in the outdoors. Rain or shine, Pine Project offers alternative learning opportunities that build confidence, leadership skills, and a connection to the land around us. With a strong belief in health being connected to activity and outdoor experience, The Pine Project is unique in its offering, helping children of all ages better understand the world we live in using nature as the classroom.

The brand is an extension of this belief, incorporating many hand-drawn elements to echo the hands-on approach the staff takes in delivering learning experiences. The palette is natural, yet vibrant and the compositions are meant to be considered and thoughtful. As they are responsible for the minds and safety of young children, we needed to ensure their professionalism came through while not making the brand cold, corporate or distant. We think we hit the mark. If you’re considering outdoor education for your family, you can find more information about them here.