ClientPrinted Matter Paper
DisciplineBrandingDigital
Printed Matter is a new custom stationery company focused on bringing back the art and romance of written communication. With a vision to offer a wide variety of paper products such as invitations, announcements as well as stamps and stickers, the task at hand was in building a brand that was unique, true to the company’s founders, and could contain an eclectic mix of product styles and colours.
The brand identity was inspired by tradition. The exploration of old-school techniques, paper samples, and handwork that goes into paper products like these was fundamental to the visual research process and greatly informed the brand identity. The supporting guideline included a year-one design theme that contained a toolbox for partner designers and illustrators to help promote consistency. Also developed was the newly launched e-commerce website, printedmatterpaper.com, featuring over 100 products in a variety of categories.
A&M was instrumental in helping us build a competitive brand in a busy space.
Cristin LazierFounding Partner, Printed Matter Paper Co.
