ClientArt & Mechanical
DisciplineBranding
Raptors Exploration – The last 25 years has been a wild ride and tonight could be a superb denouement. Though cheering for the Raptors feels so natural at a time like this, we have to give some thanks to Michael Crichton, Steven Spielberg and Universal Pictures for the tremendous popularity of Jurassic Park the movie, which was instrumental in guiding swooning fans to choose a somewhat unique handle for a city not known for wily Theropod’s from the Cretaceous Period.
Imagine movies like Groundhog Day or Mrs. Doubtfire were able to capture the Nation’s attention in such a way that they ended up driving the naming process for Canada’s inaugural NBA franchise? Needless to say, we could have had a very different result. And with that, the folks at A&M fired up the ole time machine and traveled back to 1993 to explore what it might be like if the Toronto Terriers, Scorpions, Beavers or Tarantulas were suiting up for Game 6 at Oracle Arena.
And since we specialize in brand design and identity development we thought why not bring these gems to life, if only for a day when it couldn’t be any more relevant.
Enjoy Toronto / World
