Projects / Small Mercy

ClientAndrew Peller

DisciplineBrandingCommunicationsDigitalNamingPackagingStrategyWriting

Small Mercy was developed to address a specific purpose. Through our insights framework we uncovered a job to be done for a wine that you nip at through the week to help relax and unwind after a long day. This wine is not about the varietal, or provenance, but rather the specific need to have a bottle that you don’t finish in one evening is not meant to pair with food and does not need to impress your friends. It needs to be there for your evening glass of wine as you read a book or settle into Netflix. Small Mercy is playful, accessible and most importantly tastes great.