Thrive Youth

ClientThrive Youth Development Canada

DisciplineBrandingNamingStrategy

When Thrive Youth Development came to A&M they were known as DareArts. The organization had evolved and the name, among other things, was not truly reflective of the work they were doing. Through a robust strategic & naming process, we uncovered the program was really focused on helping children who were struggling with school and home life to become the best versions of themselves. To gain both confidence and the tools they need to overcome the serious challenges they face in their daily lives. By crystallizing its purpose, and re-inventing the brand, Thrive was better equipped to pitch the important donors and funders that keep the organization operating. Internally, the new brand helped unify team members through a consistent, well-articulated vision for who Thrive is today, and where it’s going in the future.

The visual brand is born out of this idea. Of new horizons, and hope for the future. Vibrant palettes inspired by the rising sun and graphic elements and compositions that exude positivity. This is truly an amazing organization and you can learn more about them here.