Projects / The Greens

ClientThe Greens

DisciplineBrandingDigitalNamingStrategy

The Greens is a brand renovation project with a goal to pour new life into a tired strip mall in a sunny part of the world. Boca Raton Florida is known for its hot sun and pristine beaches, but over the years this key piece of commercial real estate had not kept up with the pace of change. The Greens is a critical part of Boca’s local community, providing shops and experiences that are geared towards the locals versus tourists. Over the years, it had become weathered, making it difficult to draw and sustain the types of tenants that would keep locals visiting on a consistent basis.

Drawing inspiration from some of the world’s finest shopping experiences, The Greens blends together an authentic representation of the best of Boca, with the feeling of a world-class shopping experience. The colour palette is drawn from nature and juxtaposed against bold and vibrant patterns and graphic elements that bring a sense of class and confidence. This modern take on Boca can also be seen in the physical renovation taking place to provide wider promenades, and additional green space to take full advantage of the natural landscape that surrounds this reinvigorated plaza.

You can explore the website at thegreensatboca.com