Projects / The Mark

ClientThe Mark

DisciplineBrandingDigitalNamingStrategy

Formally known as Rock80, an older commercial building gets a facelift and a brand new identity. Working with the building’s owner, Northbridge Capital, The Mark is the culmination of a brand renovation project that explored the evolution of commercial real estate in New Jersey to understand the key insights that informed long-term leasing decisions. By understanding what commercial tenants valued, we could help design an experience that met the needs of the modern office worker and project out how that experience would continue to evolve in the future. The location of the building ensured a number of key elements were part of the experience, including access to major highways and infrastructure, as well as retail, parking and building amenities

The Mark brand is a sophisticated projection of what the new building experience will be like. High design and high functionality, The Mark is not only coveted for its location but now for its presence. Through bright and considered common spaces and the inclusion of new user-driven amenities such as shared conference rooms, golf simulator, gym, café and lounge, The Mark is now the premier office experience in Morris County, New Jersey, which is one of the highest-earning communities in the state with access to the talent to keep The Mark fully leased for years to come.

Visit The Mark website at themarknj.com