ClientOsmington Inc.
DisciplineBrandingDigitalEnvironment
Union Station. The iconic building and critical transit hub are (still) undergoing a massive revitalization. With a new brand and an ambitious vision for the future, A&M was tasked with bringing Union to life online and beyond through wayfinding, signage and other infrastructure platforms meant to help users identify the brand and connect it to the greater vision of a best-in-class civic experience inspired by the best the city has to offer.
The Union Station brand has to live on its own, as well as alongside key partners such as founding sponsor TD Canada Trust, which creates events and initiatives in partnership with Union Station. Defining a custom guideline for partnerships was one of the many projects we took on. Other key brand initiatives can be seen through the holiday and summer markets, art and culture experiential events, digital presence and more.
