ClientLindt & Sprüngli
DisciplinePackaging
Lindt Panettone Packaging Design – Lindt & Sprüngli is known for their fine chocolate, especially the iconic Lindor ball. They also make other products, like a chocolate-filled panettone — a soft Christmas cake with hints of vanilla and citrus. Traditionally, panettone is filled with dried fruit, but Lindt fills theirs with delicious chocolate (so much better).
Panettone is a new product for Lindt, and Canada is one of the first markets to offer it. So in spite of Lindt’s strong brand and comprehensive guidelines, it was important to create a unique pack with a lot of shelf presence to disrupt traditional Lindt shoppers and have them explore the new offering.
The unique pack form and the introduction of rich brown and cream tones to complement the brands traditional gold foil elements as well as some new visual elements accentuate the product and deliver a disruptive retail experience. The results were amazing, but we’ll let you try it for yourselves because when you do… mmm.
We were so delighted to see the creative thinking behind every detail.
Kairen WuExecutive Director, Brand Marketing, Lindt & Sprungli
