ClientMoosehead Breweries
DisciplineBrandingEnvironmentPackaging
The Moosehead Small Batch Brewery Brand Development – Moosehead Breweries’ portfolio includes 20+ products, some of which have been made consistently with tremendous attention to detail for 40+ years. Over that time, they have experimented with ingredients, processes and flavour profiles that went well beyond the traditional offering, but it wasn’t until now that they had a mechanism to bring these ambitious products to the market through Moosehead Small Batch Brewery.
An extension of the big brewery in St. John, NB, the Small Batch brand is creating amazing products, all featuring a unique Canadian ingredient. This functional note became the foundation for the visual brand, where simple line illustrations of key flavour elements are the single feature on the front of the can.
Simple and refined, the Small Batch master brand draws on cues from the Moosehead Breweries master brand, while still finding a unique voice. Every season, new products filter into the system to ensure customer recognition, even with an ever-changing number of cans on the shelf. 2019 summer seasonals are in development now so you’d better get you some Sugar Bush while you can.
You can see other projects by A&M for Moosehead here.
A&M pushed us to create a brand that celebrates our history in a new, modern way. Small Batch really lets us tell our story.
Trevor GrantVice President, Marketing & Sales, Moosehead Breweries Ltd.
